Technical Expertise in Displays: A collaboration between Pacer’s display experts and Tecna UK, a leading provider of modular display systems, has digitally brought to life a major car manufacturer’s offering across all of its 187 UK showrooms with a combination of high impact print and 32-inch industrial touch screens.
To offer customers a digital experience of the car to help bring it to life, Tecna implemented modular flat pack equipment that could be easily reconfigured across the showroom, utilising touch screens to provide interactive media content which can be updated when required.
“Tecna had worked with us in the past and knew about our technical expertise in displays and optoelectronics,” says Mark Widdowson, Display Specialist at Pacer. “To bring the showrooms to life and deliver an interactive experience, we recommended and sourced over 180 32-inch industrial PCAP (projected capacitive) touch screen monitors to be mounted to Tecna’s T3 system – fully encased for both safety and reliability. The units had onboard an Android embedded system, with its operating system and application-specific software locked down for security purposes.”
The major car company is delighted with its digital presence in the showroom at a time when selling cars is a challenge. It now has the flexibility through digital and traditional solutions to highlight a range of vehicles over a number of years.
Pacer’s expertise and problem solving has highlighted its willingness to collaborate with companies, like Tecna, crossing the digital divide and helping provide green, innovative, customer friendly and imaginative solutions, while staying true to budget and on time.